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Martech Strategist

Company: Blue Fountain Media
Location: Cathedral City
Posted on: April 6, 2021

Job Description:

NYC digital agency is looking for an expert in Marketing Technology to define and lead strategy and activation for our clients, ultimately building a practice group surrounding best in class technologies. The right candidate will be a strategic, business-minded leader with a focus on marketing technology platforms and solutions. Past working experience in Marketing Automation, CRM, ABM and CRO, will be a benefit when consulting with clients and engineering solutions. Working proficiency, and understanding feature sets, in platforms such as Marketo, Pardot, Adobe Campaign, Adobe Target, and Salesforce will be an asset in daily interactions with clients, prospects, and internal stakeholders. Strong communication skills (both written and presentation), a solid vision, and putting pen to paper will be required for a candidate to be successful in this role.This position will report into our NYC office but applicants around the world with the ability to make an impact will be considered.What You'll Do:Develop and document our POVs and methodologies on marketing technologies including CRM, ABM, Marketing Automation, CRO, and Ad TechPerform discovery sessions, workshops, and stakeholder interviews to uncover business goals and marketing objectivesPrepare strategic recommendations for the right tools and platforms for our clientsDevelop frameworks and activation plans for clients to execute on strategiesParticipate in sales proposals and capabilities presentations to prospectsEducate key internal stakeholders on MarTech, generally, and on our agency POV, specificallyWho We're Looking For:Proficiency in leading marketing automation/ABM platforms, multichannel marketing hubs , CRM, CMS, and CRO platformsFantastic communication skillsThe desire to work autonomously and an awareness of when to pull in expert resourcesExceptional proposal writing and presentation building skillsAn innate ability to educate and sell an idea up the ladderDemonstrated results building strategies that leverage marketing technology throughout the full customer journeyCuriosity in Ad Tech, data enrichment, and data visualization platformsClose exposure to other channels of acquisition and retention marketing including SEO, Paid Search, Display Advertising & Content MarketingGoogle & Adobe Analytics experience

Keywords: Blue Fountain Media, Cathedral City , Martech Strategist, Other , Cathedral City, California

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